AdsBot-IAB

advertising AdsBot-IAB

IAB technology crawler verifying ads.txt files for programmatic advertising

About this crawler

AdsBot-IAB is a web crawler identified by the regular-expression pattern AdsBot-IAB in the User-Agent request header. It is categorised as advertising. Use the regex above to detect, log, allow, or block AdsBot-IAB traffic in your web server, CDN edge rules, or robots.txt.

Block-rate · top 25k sites

No block-rate data for this crawler.

Technical details

Name
AdsBot-IAB
Pattern
AdsBot-IAB
Tags
advertising
Reference
https://iabtechlab.com/ads-txt/
Added
2026/04/17
Instances
1 known sample(s)

Sample User-Agent strings

AdsBot-IAB

Block this crawler

robots.txt — disallow AdsBot-IAB:

User-agent: AdsBot-IAB Disallow: /

Apache .htaccess — return 403:

RewriteEngine On RewriteCond %{HTTP_USER_AGENT} AdsBot-IAB [NC] RewriteRule .* - [F,L]

Nginx — return 403 inside a server block:

if ($http_user_agent ~* "AdsBot-IAB") { return 403; }
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