YandexDirect

advertising YandexDirect/

Yandex advertising platform crawler

About this crawler

YandexDirect is a web crawler identified by the regular-expression pattern YandexDirect/ in the User-Agent request header. It is categorised as advertising. Use the regex above to detect, log, allow, or block YandexDirect traffic in your web server, CDN edge rules, or robots.txt.

Block-rate · top 25k sites

0.39%
latest snapshot
2026-06-04
matched key: YandexDirect
2026-05-012026-06-040.65%

Technical details

Name
YandexDirect
Pattern
YandexDirect/
Tags
advertising
Reference
https://yandex.ru/support/webmaster/ru/robot-workings/check-yandex-robots.html
Added
2015/04/14
rDNS suffixes
.yandex.com, .yandex.net, .yandex.ru
Instances
1 known sample(s)

rDNS verification (FCrDNS)

Verify a request is genuinely YandexDirect with forward-confirmed reverse DNS: the client IP's PTR record must end in one of the suffixes below and a forward A/AAAA lookup of that hostname must return the same IP. UA strings alone are spoofable; FCrDNS is not.

Sample User-Agent strings

Mozilla/5.0 (compatible; YandexDirect/3.0; +http://yandex.com/bots)

Block this crawler

robots.txt — disallow YandexDirect:

User-agent: YandexDirect Disallow: /

Apache .htaccess — return 403:

RewriteEngine On RewriteCond %{HTTP_USER_AGENT} YandexDirect/ [NC] RewriteRule .* - [F,L]

Nginx — return 403 inside a server block:

if ($http_user_agent ~* "YandexDirect/") { return 403; }
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